Final

With the considered changes from earlier Brochure I have made changes and pretty much settled on this design as I feel it is more balanced and will be easier received. Like the past one I showed I went and printed in black and white to focus on the layout. Found I felt a lot better about the spacing and the arrangement of icons beside text under the logos of locations in subheading.

Decided with this one that a different text was necessary for the icon than one being used here so better recieved.

Then here is the colour version which i considered for submitting that copy if not for bad stapling interfering with the brochure images and context. Changes made to this are the subheading of Circa changing from professional to contemporary theatre. Also changed the distance between image and text for title page so weren’t overlapping as much.

Rationale

This is the rationale i am hoping to use for submission that i constructed in class. Will have to check if theirs a limit on word count as it is at 188 words at moment.

For the brief 222.257 I did Theatres to promote as an activity for a brochure on the greater Wellington region. In my brochure I wanted to represent the process you interact with the theatre, with Gryphon being the walking in, Bats being the purchase of tickets and Circa as watching the show. This informed my construction of image and helped add to the relevant propertys I wanted to represent in each of the theatres. I did this by using dominant colours appearing in location used in repetivie shapes, image taken from location portraying qualities such as elegant to Bats, welcoming to Gryphon, and kind of matured season theatre to Circa. I also used elements appearing in location such as props and waves in Circa case. In this project I suffered a lot of difficulty in settling on an idea to develop, which was solved when I focused on what I wanted to portray and not just the image and design qualitys. This projects has helped me identify fault in my process so that in future projects I will narrow down my ideas earlier and develop on only one.

Week 6 Class 1

So i presented the brochure below to class and from that i got a lot of advice from classmates and Tulia to help improve the strength of brochure. So changes made to brochure below are 14 pt leading to the 12 pt font, got rags sorted, aligned the body text on each page with subheadings, looked at the introduction of a pictogram accepting eftpos and played with the location of pictograms/icons.

I then went and printed a new brochure with changes made in black and white since it was mainly layout problems that i needed to fix so colour wouldn’t be distracted by images. With the icons i decided to try escape the vertical alignment i had used it in to see if it was better under the main body of text.

Experimenting

Here I am looking at exploring piece for the centre of circa since caroline felt the otherwise was a bit unrelated. Also the introduction of number of shows to upcoming event spread to help readers decode the image to time period show going for.

 

 

Playing with the location of icon/ pictograms

In this brochure i’m looking at rags for text and playing with the arrangement of pictograms. 

Making a Back Cover

This is the back cover I have produced to fill the large white space that was previously taking up the space. I feel this combines in well with the brochures overall design and the process of going to the theatre with the bow at the end.

where i’m currently at

This is the brochure i printed after speaking with caroline on the Tuesday. changes to be made is the addressing of the subheading, sorting of the circa centre piece or supporting why i keep it the same, playing on text and composition, back cover and maybe upcoming event design.

New design to Mock

After meeting with caroline I had to re generate the designs for circa, gryphon and the cover to help my design communicate better. I also changed all my titles to Univers.

I Then got my new brochure presented to caroline who liked the new designs, felt it related much better. She advised the playing with rags (end shape of text), making the subheadings more interesting in how they referred to location, changing the design within circa’s centre of 2 people on stage, change text in map to univers and make smaller, shorten text next to key, change colour for gryphon pictogram fro the acceptance of eftpos, and going up in size for text, changing the use of icons/logo under heading to smaller and playing with text again.

Brochure that i presented.

New cover i feel better relates to style and location of the theatres with the mask being symbolic to the arts, rose to performance and the posture silhouette as a form of expression.

 

change text to universe and take down font size.

need to eliminate text by key.

 

Gryphon design, incorporating image at site, repetitive shape, main colour use and use of prop. The images i feel help communicate far better entering theatre and welcome nature by colour weight.

text needs to be moved to univers, play with composition.

looking at how the spread flows between info and design.

Need to find different subtitle to identify bats by.

Looking at the image it has a lot more interesting elements.

Looking at the flow between 2 spreads.

Circa’s image have recycled elements of last design into centre which gives a really nice centrepiece. Have used building architecture as pattern and the waves to symbolise location by the sea. The roses were to help symbolise the performance/viewing stage i wanted to represent.

Looking at circa’s info page, considering the elimination of triangle pattern as a conflicting aspect to image design.

Looking at balance and flow of the spread.

once again text is not well executed. The spacing needs to be sorted as well as placement of title. The keys to theatre needs rearranging and may not be necessary due to repetitive use in map and individual spreads.

no change apart from trying to communicate dates better but it clipped the circle date part near the top.

Looking at flow of spread and balance.

 

back cover which i’m going to eliminate the black as it is not consistent with any of the new brochure design.

 

Class 5

Presented my brochure as we had peer review by writing on sheet next to brochure in how well its elements communicated in different context. I received mixed review with criticism mainly being that it didn’t feel very clear that it was communicate the theatre and needed more strengthening to the use of text. Tulia also believed the use of logo use in upcoming events needed to be more clearly communicated that was the logo of venue. The cover needs more design elements communicating to visual style on the inside.

Meeting with caroline i had played on visual elements of bats putting in the silhouette of a lion king show, and the addition of lights from bats location to strengthen design. Caroline liked this design and believed that i should change the elements being made to keep gryphons design and redo circa and gryphons in bats current style. She also advised change in text size, scaling down keys, having subheadings.

Editing for Class

 

Changes made from the last mock brochure are small elements, such as the change in title size, some design elements and looking at continuing elements of design to the info spread.

Changed the map taking it away from the google maps design and using the locations logo to distinguish their locations.

Changes made from the last mock brochure are small elements, such as the change in title size, some design elements and looking at continuing elements of design to the info spread.

I’m liking the flow of text better here and how the key information is spread vertically instead of across relating to its display later in info pages for locations.

changed the feathers to a sketch version, and changed the walking to my minimalist design in a appearance that does not indicate a dress status or gender. Don’t like the type on image.

the feathers use to communicate between the 2 spreads is nice. don’t like the current text layout.

Bats feels much nicer with the connection between the 2 spreads than previous brochure. The use of reoccurring use of shape makes it nice. Text needs sorting.

the introduction of the pattern from a doorknob at location makes a great difference. Really communicates the elegant nature i see in bats.

no change to circa here.

the use of triangle pattern from carpet of location is nice, having the couches go to the other side helps as well but the 2 opposite design elements feel like there squashing text. Need to change the text elements

text is horribly read here with title being to big and spread out and information spacing being far to big.

New design for upcoming shows where i have used the symbol & location colour to communicate shows and lines horizontally being start to Finnish. The vertical lines are the dates. It is much better quality of information communicated by only going to 4 months. Is it clear though?